Always On: Media Usage Amounts to 10+ Hours a Day
It's no secret that today people spend a lot of time on smartphones and other electronic devices. How long is this really amazing? According to Nielsen’s latest report, Americans over 18 spend about 10 hours and 30 minutes a day watching television, listening to the radio, using smartphones and other electronic devices.
Most people stay awake between 16 and 18 hours a day and deal with electronic media for eleven hours. but, to be fair, much of that probably happens while doing other things at the same time. It is a good idea to enable people to multitask. Otherwise we will do little today.
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